To support the launch of TackPay, a startup redefining the tipping experience through seamless digital payments, I created a trailer that functions as both a feature showcase and a positioning tool.

The video was designed to communicate TackPay’s innovation in a clear and impactful way, listing key benefits such as real-time payouts, ease of use, and direct-to-employee transfers. Visually bold and rhythmically paced, the trailer reinforces TackPay’s image as a tech-forward, user-friendly platform designed to empower workers and improve customer interactions.

The collaboration with Mastercard was central to the message, with visual cues and branding elements used to convey credibility, scale, and trust. The result is a launch piece that not only explains the product but strategically places TackPay in the market as a reliable, forward-looking solution backed by one of the world’s most respected financial institutions.