Brand Identity & Website Development for DeMarino, a luxury hospitality brand in Rome. From visual strategy to digital presence, the project aimed to define the brand’s exclusive voice, building everything around the core concepts of Italian class and the city's eternal style.
To capture this discerning niche of travelers seeking a luxury experience, the brand identity had to perfectly align with their expectations. The design respects the profound history of Rome, channeling Italian elegance and class, while romanticizing the city's global image through the timeless allure of La Dolce Vita.
By incorporating all these core values, the DeMarino identity, first sketched on paper and then meticulously translated into digital form, breathes the very essence of the Eternal City. It transforms Rome's atmosphere into a seamless physical and digital experience for every guest to live.