The work started from a deep analysis of the client's specific needs, leading to a sensitive restyling of the visual identity. This process involved a precise color correction and a structural adjustment of the logo to ensure a more balanced and modern appeal. However, the core of the project was built around the concept of the "grid."
The goal was to establish a system where structure equals honesty. The grid became the visual metaphor for transparency: a layout that doesn't hide anything but organizes content with absolute clarity. From the website's interface to the editorial layout of the portfolio, every element was designed to reflect a client-centered approach, where the process is as visible and reliable as the result.
This project demonstrates how a thoughtful restyling and a strong structural concept can elevate a brand, turning a simple portfolio into an authentic space that embodies the studio’s promise of clarity and professionalism.
Client: Spazio Margine
Creative Direction & Design: Simone Massari
Photo: Maria Teresa Iannucci