For the launch of Effetto Florida, the new chapter of Italian indie-rock band Giovedì, I led the full creative direction, helping shape the band’s visual identity and narrative.

The work spanned from brand positioning to the art direction of music videos, cover design, and the development of a social media strategy that could resonate with both existing fans and new listeners.

The goal was to present Giovedì not just as a band, but as a cohesive creative project, crafting a recognizable tone, aesthetic, and visual world around their music. From moodboards to final video edits, every output was designed to amplify their message and build a strong connection with their audience.

This project reflects how design, storytelling, and strategy can align to support musicians in shaping their public image and growing their reach.