Gaia Clerici X Hobbyperline
A 360° launch campaign for CasaGaia, the new crochet brand by Gaia Clerici, in collaboration with HobbyPerline. From packaging to video production, the project aims to make crochet accessible and appealing to a younger audience.
READ MORE*
No items found.
With over 6 hours of recorded content, including 3 hours of step-by-step video tutorials, the campaign also included the production of numerous custom kits and printed boxes. The final result is a cohesive, vibrant launch that blends digital storytelling and tactile experience, positioning CasaGaia as a fresh, playful entry into the creative hobby market.
No items found.