Yung Sveva x Prada

Video direction and writing for a Prada "Court" fashion film starring Giorgia Franchi AKA "Yung Sveva".

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A funny easter egg about the title design: the shoelace hovering above the text appears untied at the beginning of the video, representing the protagonist's initial rush. By the final frame, it becomes a perfectly tied knot, symbolizing the resolution of the story and that she is finally ready to step out.